In the context of computers, cookies are small files that contain information about browsing activity.
Whenever you visit a website, the website sends a cookie to the device you’re using to access the website. Your device automatically stores the cookie in a file that’s located within your web browser.
When you revisit a site, the website will respond in a more personalized way, remembering your preferences, providing faster page load times and so forth.
How cookies is used
Cookies can also be used to display custom advertisements based on your previous search history and web browsing behavior. If you’ve been browsing the Internet searching for travel mugs, then you’ll probably see ads for travel mugs on sites that implement custom banner advertisements.
Some businesses run marketing campaigns that are designed so that first-time visitors on the website are shown certain information, while returning visitors are shown different information.Cookies can determine whether you’re a first-time visitor or a returning visitor so that the website can display the ads that are most relevant to you.
A Cookies Policy is used to inform your site’s visitors that you’re using cookies on your website, web app, or mobile app. It should include information about the types of cookies you’re using, how you’re using them, and how users can control the way cookies are managed on their devices.
Most Privacy Policies include a section on Cookies that explains all of this information.